The 1960’s
The race to space has begun, the red scares are occurring, and so much more. But in the entertainment industry there is a now multi-billion dollar franchise that is beginning, James Bond 007. Beginning with the original Bond, Sean Connery, but with this franchise came multiple movies in the 1960’s and several movie posters. The fact that Bond movies were released every couple of years means that people can compare and see the advancement in designs, which I’m going to do.
1962 Dr. No
Starting with the first Bond movie ever Dr. No, the design of the poster is really appealing to me because of the design concept used. The concept of a brush or an oil pastel having been used for part of the poster. While the main characters are more of a traditional drawing. This look has become more popular over the years since this movie released. And it is a genius way of keeping the design simple.
1963 From Russia with Love
The simplicity of design is continued with the next Bond movie with the depth or texture effect, being used with paints or color pencils. To describe it another way the artist used darker shades of colors to make the lighting realistic on the characters. Along with not cleaning up the stray lines on the drawing in the top left corner gives the poster a hand sketched look. This look can easily be made to look really good but at the same time someone who isn’t experienced at it can make it look really bad because it has a fine line of good and bad.
1964 Goldfinger
One of the most iconic Bond movies Goldfinger, is the first of the 007 movies to include actual pictures from the movie itself. Including the famous golden girl, who was covered in gold which killed her. Yet the design of the poster while including several pictures, is still very simple because of the way it is organized. In a way that brings your attention to what the movie makers want you to know the most, that being Bond and his girl.
1965 Thunderball
The way that the poster is designed makes me think of a brochure, which is both a good and bad thing. The good side being that it gives you sections to look at, the bad it looks as if they didn’t put much thought into the design. Yet the design just like the other movies is simple which is great for the 007 movies because it doesn’t draw away from the action in them. It actually leaves you wondering what’s going to happen in the movie.
1967 You Only Live Twice
I find it interesting how the movie poster for this poster actually shows more advances in design than any of the others so far. This being that the way the word “Twice” is angled and the shadow angled is something that is actually still a little hard to do today, even with all the software and technology we have. It is the fact you have to make sure the two versions of the word are aligned to make it look good.
1969 On Her Majesty’s Secret Service
This design is actually busier than the others in this decade, while it is getting more advance in the concept of design. But the fact that there is actually a different Bond in this movie could factor into this. I say that because in the past when Sean Connery was Bond the designs were simple and to the point unlike this one.